Most customers form an opinion of a given brand in a matter of seconds. These opinions, in most cases, stem from the box the product is kept in, not the product itself. A brand’s apparel acts as an initial handshake. The retail packaging, in essence, is the brand’s shake.
While dull, conventional packaging is easy to ignore, creative packaging screams for attention and makes people stop and wonder, “What is this?”
Utilize Color Psychology Effectively
Colors can serve as a trigger for a number of different emotions. Red can be used to create excitement, while blue can be calming. Black is perceived to show luxury. “Vantage” can be used to attract a demographic and communicate a brand’s values without verbal engagement.
In case of organic soaps, marketing them in Vantage soft earth tones or greens would attract a desirable customer. Sleek black for high-end electronics, as well as metallics to accent them. Vibrant and playful toys are well represented by bold primary colors.
Aligning your brand identity colors is the first step in action-triggering creative triangle packaging.
Conveying Information Through Packaging
Customers buy the entire package, which in today’s world comprises every product detail. Packaging can perform narrative magic. Harmful actions can be mitigated with creative packaging, which can include illustrations, logos, and text. Your retail box can:
- Strengthen the Brand
- Aid the Customers in Recognizing the Features of the Product
- Help Customers in Establishing Relationships
Well-crafted, detailed images turn packaging into a long-lasting capture. Remembering the brand is the foremost strategy that aids customers in brand loyalty.
Try Unique Shapes to Boost Attraction
Try experimenting with dazzling shapes. Rectangular shape is traditional; try hexagons, cylinders, and folding shapes.
Packaging instigating curiosity is a less traditional shape, which enables it to capture attention instantly. Imagine a pull-me-up box in the shape of a cupcake. Providing customers a feel of the product in the packaging enables them to appreciate the experience and encourages them to talk about it.
Most importantly, consumers are always active on social media, emerging with fresh and more memorable ideas, which makes them pass the packaging around.
Engagement through Interactive & Functional Packaging
The engagement of the user can be widened even further beyond the usage of the product through its opening. Consider designing sleeves or boxes that are layered, where they can be reused or are interactive in the form of;
- Tear-out Measuring Cards
- Integrated Measuring Cards
- Illustrations that Need to Be Unfolded
- QR Codes that Connect to Tutorials or Videos
The product remains a part of the user’s life for a longer period of time, and brand value is boosted.
Eco-Friendly Materials & Their Creative Uses
Packaging that is sculpted from eco-friendly materials does not mean that it must be dull. Actually, retail packaging that is eco-friendly can serve as a selling point. For instance, use recycled rough textured cardboard to give a rustic feel. Or, use seed paper that is biodegradable and can be planted.
Let a story be told through the materials and environmental care creatively.
Personalization Fosters Emotional Connection
Feel special through the instant creation of customer feelings by personalizing packaging. It can be through names printed on boxes, branding designs as per preferences, or through handwritten notes that say thank you and are placed on the inside.
These small details matter.
Customers who feel that the brand is retail creative packaging made for them feel special and bond emotionally, which means they will always return to the brand, time and time again.
Consistent Branding Builds Recognition
Creativity can still be consistent. Ensure that all your logos, colors, fonts, and tone are cohesive across all your items.
Customers are more prone to trust and purchase your items when they can easily identify your packaging from across the store or in a post online.
Trust in the brand consistency strengthens.
Enhance the Unboxing Moments
These days, consumers are not shy to flaunt their buys on social media. If your items are packaged in a way that they deliver a spectacular surprise when unwrapped, you will gain unplanned reviews and comments.
Enhance the unboxing with stickers, ribbons, and additional layers of packaging to transform the item into a present that the customer unwraps.
Your brand will gain more visibility the more stunning moments capture the attention of the audience.
Conclusion
Attracting potential audiences is only part of what retail creative packaging does: building loyalty, turning ordinary purchasers into passionate advocates, and adding value are some of the other functions it serves.
There is no need to spend on a larger advertising campaign. Rather, a more clever design of the box is far more efficient.
