Fashion is a growing niche on TikTok. From the date of its origin, TikTok has had a say in the era’s fashion. The TikTok audience gets influenced enough to purchase clothes based on the suggestions and styles they find on the platform. So, as a creator, you can post TikTok videos based on fashion and then even boost them if you buy TikTok views or any growth metrics. Try to gain the upper hand with such strategies.
Popular TikTok Video Styles in the Fashion Niche
Here are some popular TikTok video styles that gain instant traction in the fashion niche. Explore, choose, and post consistently on TikTok.
- Recreate Outfits of Celebrities
- Costume and Character Idea
- Outfit Haul
- Season-Based Outfits Dress-Up
- Styling a Difficult Clothing Item
- Trying out DIYs
- Layering Tips
- Tips to Add Accessories
- Helping Different Body Types Dress Up
Recreate Outfits of Celebrities
As a fashion content creator, you would have come across lots of celebrities’ dressing styles. If you find anything inspiring, try to imitate or recreate that outfit. Source materials and stitch an outfit. Or give it to a tailor and recreate the outfit. You could show the TikTok audience the process and the outcome. You could rate how well you pulled off an outfit and how well you recreated it exactly. Also, you could ask your followers to rate them. This will increase your engagement.
Costume and Character Idea
This kind of content creation is completely up to your imagination. You could choose a character and a situation. Then, you need to put it as a hook for the video you create.
Here are a few examples:
- What I would wear to a date if I were Harry Potter
- What I would wear to school if I were Peter Pan
- Or, what I would wear to a beach if I were Dracula
- What I would wear to a concert if I were Genie from Aladdin
- What I would wear to a wedding if I were Wednesday Addams
- Or, what I would wear to a road trip if I were Elsa
Outfit Haul
If you are interested in affiliate marketing, you could try this. Just try on different dresses you bought and show the outcome to your audience. You could select a category of clothing and showcase it. At the end and in the caption, give the affiliate link for your viewers to buy from it. If you want a deeper insight, you could use a TikTok profile viewer and see what your competitors are posting and how they are leveraging this haul idea for affiliate marketing.
Season-Based Outfits Dress-Up
TikTok users like getting outfit suggestions. They are in a constant search for outfit inspirations. You can give suggestions on season-appropriate clothes. You could even make it a series. The videos can be a list of clothes you could wear in a season, or they could be you wearing them and styling them. Or you could wear a single dress and style it differently for each season.
Styling a Difficult Clothing Item
Style a difficult clothing item. The results will be more satisfying if your item is more difficult. A basic belt can be styled in a variety of ways. Or you might use the simplest, most understated style for a rare object. Although you are in charge of selecting the object, you may also ask the audience what they would like you to style.
Trying out DIYs
On TikTok, you can see a lot of do-it-yourself projects related to fashion. You can pick the ones with a high like count and give them a try. Your perspective is worth getting attention on TikTok if you share your personal experience. Give honest feedback on whether the DIY is worth trying or not. Tell whether it was helpful or not. These could serve as suggestions and help you build stronger bonds with the audience. You can further build the growth using GrowHint. You may even receive more brand collaborations as you expand.
Layering Tips
For pulling off an outfit or styling it in the best way, you need to ace layering. They add beauty to the outfit. Share your insights on layering. Show, do not tell. Explain how layering works and how the lack of layering is spoiling the outfit. If you have so much to tell about layering, you could make it a TikTok series.
Tips to Add Accessories
The next most popular TikTok search term related to fashion is accessorizing. Fashion is more than just clothes. An outfit isn’t complete without accessories. Therefore, you are free to post as many videos about accessorizing as you wish. You can also incorporate accessories and clothing into your content.
Helping Different Body Types Dress Up
With the insights you have, help people show off all body types with the right outfit selection. You may provide examples from celebrities, fashion/styling advice, insights on colour theory, and outfit suggestions for various body shapes. Making playlists and series is another excellent use for this content branch.
Wrapping Up
Use the ideas given here to make a great TikTok content schedule. Post a variety of videos and keep your audience entertained and engaged. Make your TikTok profile vibrant with a variety of content.
